While Walter Holmes had already spent more than one year doing the necessary leg-work before this unprecedented magazine could come into existence, a legally organized publishing company was not set up until February 27th, 1907. By that date, the first issue was already complete. One thousand dollars of capital stock in the Matilda Ziegler Publishing Company for the Blind was issued in shares of $100.00. Mrs. Ziegler had six shares, and one share each was purchased by Walter Holmes, L. Bertrand Smith, W. S. Champ (William Ziegler's former secretary and the man who had led the rescue operation of the second Ziegler Arctic expedition) and W.C. Demarest (Mrs. Ziegler's nephew). For the next 22 years, Mrs. Ziegler gave at least $5,000.00 every quarter to the Publishing Company as working capital. Perhaps because start-up expenses were extraordinary, in 1908 she supplied $5,000.00 [equivalent to at least $75,000.00 in today's money] on January 3rd, April 9th, July 8 and September 17th, and she gave another $5,000.00 January 14th, 1909. It was not unusual for her to contribute more than four times a year.

Between December 1926 and December 1927 she gave $57,500.00, probably to cover the additional expense of moving the publishing plant to Monsey. In 1928, after having spent $550,000 to cover the costs of publication, she set aside $654,000 in securities to establish the E. Matilda Ziegler Foundation for the Blind. Her will added $213,600 to this sum. The income from the prudently invested principal has financed publication of the magazine ever since. Income beyond that required for the magazine is used for grants to other causes dedicated to ameliorating the condition of blind people.