The magazine's peak circulation was reached in 1936, when its three editions went to 12,400 readers. Despite the many new channels of entertainment and information now accessible to blind people, circulation is as high as it has ever been since then. Almost 10,500 names are on the subscription list, with almost 4,500 taking the braille edition, and more than 6,000 taking the four-track cassette.

As is the case for all literature for the blind, books as well as magazines, braille readership has been in steady decline for some years. Still, an understanding of the importance for braille for literacy has recently emerged, and braille is still the best writing system for blind people. With its present roster of more than 4,000 braille subscribers, the Ziegler Magazine has the largest braille circulation of any secular publication.

Because many readers share their copies or send them overseas, and some subscriptions go to organizations, there is considerable multiple readership; an informed estimate as to the total number of people who read the magazine each month would be in the neighborhood of 20,000.