The founding principle of the Matilda Ziegler Magazine for the Blind was that blind readers should have access to the same mix of information, ideas and entertainment as that available to sighted people. Under seven different editors, that principle has remained unchanged. In 1907 the magazine's popularity was due, in part at least, to the fact that nothing else like it existed. Today's blind and visually impaired people have access to radio, televison (with descriptions of the video), a National Library Service that produces quantities of books and magazines in braille and cassette—an array of resources unimaginable back in 1907. That the Ziegler Magazine nevertheless still commands the interest of so large a number of readers is a tribute to the vision and the foresight of Electa Matilda Ziegler and Walter George Holmes.